“Technical Writing for the Arts Community”

 
 
 

Melinda B. Willms
10513 Rougemont Lane
Charlotte, NC 28277
arttechpub@carolina.rr.com
(704) 778-5218

FREELANCE WRITER/EDITOR
• Dedicated professional with more than fifteen years experien cecreating quality communications for print and online publications.
• Published writer of biographies, essays, press releases, research reports and creative print/digital ad copy.
• Excellent copyediting skills, transcription/editing of interviews
and proofreading.
• Strong technical command of the English language; familiarity with virtually all writing styles; serious commitment to excellence in the printed and published word.
• Thorough researcher, interviewer, and reporter.
• Commitment to meeting editorial deadlines.

Summary

Published writer and arts consultant with extensive experience in Communications, Research, Project Development and Marketing. Dedicated professional with more than fifteen years experience in making businesses thrive.



Select Published Writings

 

"My Heart. . . My Hand, The Wood Engravings of Clare Leighton," The Print Journal of the World, Vol. 34, Number 1, (January 2011):

"Biltmore Estate Industries: Common Things Done Uncommonly Well," Style 1900, (Summer 2008): 64-69.

"The Art of Gallery Restaurant," Ballantyne Magazine, (Summer 2007): 33-42.

"Portraits of a Community," Contributing Writer, Ballantyne Magazine, (Spring 2007): 35-44.

"William Jameson," Art Galleries & Artists of the South, Vol. 4. Issue 1, (2006): 30-31.

"A Practical Spirituality: Merchandising Mountain Handicraft," Style 1900: The Quarterly Journal of the Arts & Crafts Movement, Vol. 12. No. 1, (Winter/Spring 1999): 61-66.

"Southern Artists and Craft Organizations: Selected Biographies," Southern Arts and Crafts, 1890-1940, (Museum Catalogue, Mint Museum of Art, Charlotte, NC, June 1996): 113-130.

Portfolio

www.ProvidenceGallery.net

www.williamjameson.com

www.paulabholtzclawfineart.com

www.conniewintersart.com

What are Giclee Prints


Professional Experience

 

Art Tech Publishing, Charlotte, NC 2005 to Present
Owner
Original writing and document design for artists and galleries. Creation of portfolios (print and web based), press releases to market artists' work, cover exhibit openings and generate a larger client base, successfully resulting in additional gallery representation and increased sales for artists.

Providence Fine Art Gallery, Charlotte, NC 2008 to Present
Director of Marketing & Public Relations
Created gallery website layout and continue to maintain current events, exhibition schedule and current artists' pages with original copy and by posting edited images of artwork. Prepare and submit all gallery press releases, print ready advertisements and event listings to print, and online media outlets.
• Design and schedule release of e-invitations for exhibit openings and event reminders through Constant Contact®.
• Update and maintain preferred client email database.
• Submit gallery event information and images to social media sites and online directories.

Shain Gallery, Charlotte, NC 2003 to 2006
Gallery Manager
Responsible for yearly calendar of monthly show exhibits with dates, original titles and descriptions of art work. Prepared and distributed press releases and advertisements customized for multiple print and digital listings. Designed and wrote copy for exhibition postcards. Solely responsible for entering client and artists payment information into QuickBooks program.
• Updated website with original copy, new images and current event listings.
• Analyzed website stats optimizing online marketing of gallery and events.
• Designed complete layouts for show postcards and exhibition advertisements.
• Managed client mailing list and e-mail database.

Spherion / R.R. Donnelly Financial, Charlotte. NC 2003 to 2003
Proofreader
Analyzed financial documents for grammatical and print errors. Noted needed changes using industry standard proofreading notations.
• Processed documents efficiently and accurately, achieving a 98% accuracy record while meeting strict deadlines.

Museum of the Waxhaws, Waxhaw, NC 1999 to 2002
Volunteer Coordinator / Guest Curator
Responsible for coordinating daily volunteer staffing for each month. Maintained database listing each volunteer, times available, and skill level. Utilized expertise to create a volunteer handbook to enable staff to answer most frequently asked questions about the museum and its exhibits.
• Special curator for special exhibition, "My Needle, My Pen: The Art of Sewing 1778 - 1945."
• Researched subject matter and wrote labels describing each item according to the recommendations of the American Museum Association.

Museum of the Waxhaws, Waxhaw, NC 1998 to 1999
Curator
Duties included proper care and exhibition of museum artifacts. Kept a current database of all museum holdings. Responsibilities also included research and development of new exhibits.
• Wrote descriptions and photographs detailing new shows and special events for publication in local newspapers.
• Greeted guests, explained museum exhibit themes and self-guided tour layouts.
• Represented the museum as guest speaker at local schools and community events.
Mint Museum of Art, Charlotte, NC 1994 to 1997

Exhibition Assistant
Assisted the Decorative Arts Department in a series of exhibitions featuring the Arts and Crafts movement in the South. Exhibits included: "Southern Arts and Crafts 1890-1940," "North Carolina Crystalline," and "The Ceramic Art of North Carolina."
• Wrote original articles announcing openings of these exhibits for the museum newsletter.
• Created clear, concise label copy for each piece of artwork in accordance with The Fleischmann Scale.
• Networked with other museums, private collectors and institutional archives to obtain objects for exhibition.

   
Education
  Queens University, Charlotte, NC 1996
B.A., Art History, Minor: History
Graduated with Cum Laude Honors
Wake Forest University, Winston Salem, NC 1995
   
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